Continental Bicycle Tires partner with City Mountainbike

City Mountainbike is thrilled to announce Continental as Official Partner of the UCI Mountain Bike Eliminator World Cup.

Continental Bicycle tires is know for its long-standing involvement in cycling that provides maximum grip for any type of athlete. With superior grip and fast rolling, the Mountain King is the perfect companion for exploring trails and hilly terrain. The continuous central tread and grippy outer lugs are made with BlackChili Grip, and ProTection technology – three plies in the sidewalls and four under the tread – mean the whole tire has greater resilience and is less vulnerable to damage.

For Continental Bicycle Tires, the decision to partner with City Mountainbike was straightforward, following the successes of the previous years of the UCI Mountain Bike Eliminator World Cup to create the greatest tires possible for a global audience of mountain bikers.

Commenting on the partnership, Kristof Bruyneel, Managing Director of City Mountainbike, said, “This is a fantastic time for us to be partners with Continental. With Continental on board, the goal is not just to showcase its high-performance tires but also to focus attention on Continental’s Vision Zero initiative – a world without road fatalities and accidents. In this context, the UCI Mountain Bike Eliminator World Cup is an ideal opportunity to draw attention and promote greater mutual respect between vehicle drivers and cyclists so they can share the road safely in city centres across the world with a distance of 1.5 meters.”

“Safety is a constant in our company in all areas, from specific systems of active and preventive safety, to tyres for all types of vehicles, including bicycles. Being an official sponsor of UCI Mountain Bike Eliminator World Cup is part of our commitment to developing high-tech products and making mobility safer for everyone”, said Oliver Anhuth, Global Head of Marketing at Continental Bicycle Tires.

CONTACT FOR JOURNALISTS:

Laura Bolton
Continental Bicycle Tires, PR Manager
Phone: +44 (0) 7806 604292
Email: laura.bolton@shiftactivemedia.com

NOTES TO EDITORS

About Continental

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 233,000 people in 59 countries and markets. In 2021, the company celebrates its 150th anniversary. The tire business area has 24 production and development locations worldwide. Continental is a leading tire manufacturer and with approximately 56,000 employees achieved sales of €11.7 billion in this business area in 2019. Continental is a technological leader in the area of tire production and offers a broad product range for cars, commercial and purpose-built vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a significant contribution towards mobility that is safer, more cost-effective and more ecologically efficient. The portfolio of the tire business unit includes services for the tire trade and fleet applications as well as digital management systems for tires.
www.continental-corporation.com

About Continental Bicycle Tires

More than 100 years’ experience in the development and production of bicycle tires has made Continental a unique company within the industry. Continental is the only German bicycle tire manufacturer to produce its tires in Germany. As a global player, Continental also maintains high-tech production facilities outside of Germany. One thing all Continental bicycle tires have in common is that they are developed in the technology center in Korbach, Germany, where they also undergo strict inspection. With revolutionary technologies such as the unbeatable Black Chili compound the company is a leading influencer in the international industry.
www.conti-bicycletires.co

Press Portal:
www.continental-press.com

Media Center:
www.continental.com/media-center

About City Mountainbike

Founded in 2006, in Waregem (Belgium), City Mountainbike is official UCI organising partner holding the exclusive rights to organise the UCI Mountain Bike Eliminator World Cup and the UCI Mountain Bike Eliminator World Championships. This relatively new discipline is a spectacular format of bringing mountain bike to the heart of cities, where a more urban public can discover the Eliminator series. City Mountainbike has a track record of over 55 events in major cities on different continents. Its thrilling format caught the attention of several cities and is well recognised by the XCE community to the discipline’s expansion throughout the world.