City Mountainbike extends partnership with Santini SMS
Italian cycling clothing supplier Santini SMS extends its partnership with City Mountainbike, after having successfully completed last year’s UCI MTB Eliminator World Cup.
“This urban format appears to be very attractive among young riders who aim to set new perspectives in a thrilling discipline. Our ongoing partnership not only ensures a wider exposure but we also to get to know a totally new audience, which is exactly what we are aiming for”, said Monica Santini, CEO Santini Cycling Wear.
“Our common values of precision and innovation allow us to stay at the top of the game. It is the perfect way of promoting the sport of mountain bike racing.”
Santini SMS will again provide an official City Mountainbike jersey with all dates and venues of the 2018 UCI MTB Eliminator World Cup calendar printed on the back of the jersey. The jersey will be available in June but can be pre-ordered online. They can be found at the merchandising area (also include polo shirts and t-shirts) of the participating race venues.