City Mountainbike and EXTREME Events join forces in KSA and the Gulf Region
City Mountainbike and Extreme Events KSA, have announced a long-term partnership to organise and promote city centre mountain bike events throughout the Kingdom of Saudi Arabia and the Gulf region.
James Cooke-Priest, Managing Director of EXTREME Events said, “We are very excited to be working with the City Mountainbike team. The UCI Mountain Bike Eliminator World Cup is a unique format with an exceptionally fast-growing field of professional international competitors. It is hugely rewarding to bring new sporting formats to city communities who haven’t experienced these types of extreme and adventure sports events, so we are very enthusiastic to establish races in KSA and the UAE in the annual UCI Mountain Bike Eliminator World Cup calendar”
Kristof Bruyneel, Managing Director of City Mountainbike said: “This is a fantastic opportunity to further develop our project together with EXTREME, a global player in the extreme and adventure sports world. We are proud that the greats of the world are discovering us and want to partner. Our persistence and belief in the Eliminator formula is clearly paying off.
EXTREME is a uniquely positioned brand and community that lives at the nexus of sports, lifestyle, and entertainment. As founders of The Extreme Sports Channel and operating for over 25 years EXTREME is the go-to place for authentic access and activation across the world of action, adventure, and motor sports.
Headquartered in London, with bases in Europe, the Middle East and the Indian Ocean, we serve our clients with a multinational presence. Passionate and pioneering, our mindful, diverse, and talented team use their deep knowledge and key relationships to design, develop and deliver some of the world’s most innovative destinations, spectacular events, incredible content, and engaging brand campaigns.
With a community of over 20 million, and supporting over 125 ambassadors, activating typically over 80 events annually and an average reach of 50 million video views monthly, our brand marketing activities inspire, support and promote all of EXTREME’s initiatives.
To be the go-to place for extreme and adventure sports
To create incredible destinations, events and entertainment
Inspire to explore and experience
About City Mountainbike
Founded in 2006, in Waregem (Belgium), City Mountainbike is official UCI organising partner holding the exclusive rights to organise the UCI Mountain Bike Eliminator World Cup and the UCI Mountain Bike Eliminator World Championships.
This relatively new discipline is a spectacular format of bringing mountain bike to the heart of cities, where a more urban public can discover the Eliminator series.
City Mountainbike has a track record of over 55 events in major cities on different continents. Its thrilling format caught the attention of several cities and is well recognised by the XCE community to the discipline’s expansion throughout the world.
City Mountainbike’s Vision
To bring the Eliminator discipline, athletes and partners together through a strong community. Cultural diversity, high performance of the athletes and a big crowd completes the show. Ultimately, City Mountainbike aims to bring Mountain Bike Eliminator to the Olympics.
City Mountainbike’s Mission
To organise competitions of the most exiting mountain bike discipline at the highest level into top venues of the most varied big cities in the world. Because this brings athletes closer to the public, and brings different cultures together. In addition, children and teenagers are encouraged to join the mountain bike discipline.
City Mountainbike’s Values
- Innovation, professionalism and dedication in the realisation of each event.
- Commitment, respect and seriousness to all involved athletes, partners and sponsors.
- Team work.
- People connection and friendship relationship.