Belgium’s newspaper Het Nieuwsblad continue its support with City Mountainbike

Belgium’s leading daily newspaper Het Nieuwsblad will again promote the national audience of the 2021 UCI Mountain Bike Eliminator World Cup on Belgian soil, respectively to be held in Leuven on August 8 and Oudenaarde on August 15.

City Mountainbike is widely recognised as the discipline’s leading sports organisation with annual events in Belgium and in various large cities across the globe. Het Nieuwsblad is the perfect partner to promote the sporting events locally in Belgium by teasing its readers with an action packed discipline. Het Nieuwsblad focuses on the world of cycling and regional news.

“Het Nieuwsblad has been following the discipline from the early beginning. City Mountainbike’s format has always been loved by the locals, which is why we continue our long-term strategy. With Het Nieuwsblad, we’ve been claiming cycling for several years using ‘The race is ours’, as Belgians live and breathe cycling. Thanks to the expansion of bringing international races to Belgium, including the UCI Mountain Bike Eliminator World Cup and the previous editions of the UCI Mountain Bike Eliminator World Championship, we can only bring our readers nothing but exciting news. Onto another year full of thrilling races!”

Founded in 2006 in Waregem (Belgium), City Mountainbike is the official UCI organising partner, holding the exclusive rights to organise the UCI Mountain Bike Eliminator World Cup and the UCI Mountain Bike Eliminator World Championships. This relatively new discipline is a spectacular format of bringing mountain biking to the heart of cities, where a more urban public can discover the Eliminator series. City Mountainbike has a track record of over 55 events in major cities on different continents. Its thrilling format caught the attention of several cities and is well recognised by the XCE community to the discipline’s expansion throughout the world.